Now here’s a dramatic way to reveal a dance floor.
Vibration Music came up with the idea of creating a massive snowflake gateway to hide the dance-floor at Chelsea Marquee during dinner. Then, when dinner was over and it was time to hit the dance-floor, the snowflake gates would open up, revealing the black and white dance-floor beyond.
To make the snowflake wall look more dramatic during dinner it was back-lit in blue with mist coming from the dance-floor.
We created the gates on a steel frame, cutting snowflake shapes from sheet plastic which we then clad to the frames.
The impact was amazing.